The Perspective That Grows Brands
With over a decade in brand building and marketing across fast‑growing brands in various industries, I’ve worked inside the messy reality of growth, not just the theory of it. I’ve seen what makes a brand scale and what quietly breaks it – and in most cases, it’s not the logo or the campaign (I know… shocking).
A few highlights that shaped that perspective:
Advisor to high‑growth companies navigating expansion, restructuring, and brand consolidation.
10+ years working with global brands through rapid scale and organizational change.
Led the unification of 40+ global brands into one cohesive identity, preserving clarity for customers and teams.
Supported Sonova during its growth from around 10,000 to nearly 18,000 employees and from roughly CHF 2.0B to CHF 3.9B in sales by safeguarding brand health and consistency across five brands and 36 markets.
Partnered with the C‑suite to help every department understand its role and responsibility in building and strengthening the brand by delivering a consistent end‑to‑end experience.
I’m your neutral observer in the middle of that complexity, and I’m passionate about helping brands move from “doing well right now” to building the kind of legacy customers remember and return to.
“Customers forget most products and businesses except the ones that made them feel, whether it was joyful surprise or deep frustration. Make sure your brand is remembered for the right reasons.”
Marketing and sales are undeniably vital to business success, but their impact is limited without a healthy foundation: your brand experience. Without that base, you risk wasting not just your budget, but also the energy, creativity, and effort of your team.
I am not here to pitch a rebrand or deliver a 50‑page slide deck. I offer a neutral, structured Growth‑Stage Brand Health‑Check, help you sharpen your customer experience, and support you in building a brand that earns trust, stays relevant, and keeps people coming back.
It all boils down to this
Ready to Explore What’s Possible?
Book a call to discuss your brand goals and see if my approach is the right fit—no pressure, no pitches.